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16th January 2012
Playing Devil’s Advocate. Question Everything
I get consistently told that I’m a grouch. A stick-in-the-mud and around the festive season a Scrooge. In fact, it got so bad at my last workplace that they called me “Scowls” on account of my alleged constant whining. I’ll …
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28th December 2011
Email Marketing: What, Where and When? Talk
On 24th November 2011, I presented a 45 minute talk on email marketing. It was intended to be an overview of where things are currently, how people are coping, how they’re innovating and where things might go from here. The …
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28th December 2011
QR Codes and Why They Suck
Before we get started with this, I’ll warn you: This isn’t a two-sided argument, this probably isn’t even a fair dismissal. It’s ultimately my own, skewed opinion of QR Codes, and how terrible I think they are. I’m not going …
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6th November 2011
First In, Last Out, Or “How To Get Bullied By Your Employer”
“First in, last out” is an interesting concept, and something that I’ve seen mentioned in a couple of recent blog posts on what companies are looking for in an employee. For the uninitiated, the term “first in and last out” …
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6th November 2011
5 Areas Where Your Email Marketing Campaign Is Probably Struggling
Since I’ve been the recipient of a few horrendous emails of late, I’d like to present a short list of things that are very often overlooked when people send a piece of email marketing. The From Name and Address The …
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6th November 2011
Innovation Within Email Marketing: Fighting the Regression
I’m having the most peaceful and serene moment as I write this. I’m sitting on Amtrak’s Coastal Starlight long-distance train from Portland to Los Angeles, staring out the window at this huge sky as the sun sets. Not a cloud …
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6th November 2011
The Poster Must Sing: Inspiration From Outside Your Comfort Zone
Towards the end of July 2011 I was lucky enough to be booked to DJ a couple of nights in Poland. The second night I was playing at was in the city of Poznań, the fifth largest city, which is …
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6th November 2011
Google’s New Design
When you live with someone for a while and all of a sudden, one day they come home with a different haircut and a new set of trendy clothes, it takes you by surprise. You realise it’s a change for …
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5th November 2011
Email Marketing Part 4: Oh Boy, What Did I Just Do?
Your email has been sent. It’s gone – left your presence, and like all three Lord Of The Rings films condensed in to about 5 seconds, it’s travelled potentially thousands of miles, had ups and downs, been filtered, checked and …
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15th October 2011
Email Marketing Part 3: Delivering The Piece De Resistance
Luck indeed. Or to test pagination. You decide. Das Excerpt.
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15th October 2011
Email Marketing Part 2: Creating An Email Masterpiece
So you’ve decided that your company quite simply, has to send an email to your plucky subscribers, no doubt all sitting eagerly with their noses pressed against their monitors in the hopes that some cracking piece of marketing will flicker …
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15th October 2011
Email Marketing Part 1: Welcome To The World Of Email Marketing
In internet-terms, email is as old as time itself. Email is the old guy sitting in the pub proclaiming “I remember when this was all fields”, or the middle-aged woman sitting at your bus stop tutting about “kids these days” …